RESUME

Lead a team for all web, email, and mobile app initatives.
Created navigation, built landing pages, managed content, improved ux design and established aesthetic for Mavs.com.
Spearhead email marketing from strategy through execution from all aspects including gameday information, community initatives, sponsor promotions, Mavs Foundation events, tickets sales, Club Maverick communications, and more.
Implemented strategy and execution for all Mavs mobile app content.

Lead all marketing initiatives.
Curate strategy and execute all social media channels, paid social media campaigns, email marketing, paid advertising, and online sales efforts.
Manage in-house videographer by assigning projects and deadlines, directing shoots, campaign concepting, and creating shot list.
Create digital media strategy to generate leads, increase sales, and increase brand awareness.

Planned strategy, curated content, and executed all social media channels.
Managed digital media planning for execution of strategies, community management and partnership enhancements.
Lead all email marketing from strategy through activation and enhanced efforts through a targeted strategy based on affinities, clicks, and demographics.
Implemented strategy and execution for all mobile app content, earning the highest engagement and number of downloads year over year since 2016, compared to seven sister speedways.
Created navigation, built landing pages, managed sponsor and sales content and established design for TexasMotorSpeedway.com.
Established look and feel for all paid social media campaigns.

Started as Ticket Agent in 2012. Promoted to Marketing Coordinator in 2014.
Liaison between internal directors and creative agency.
Assisted building landing pages, managed content, and wrote copy on TexasMotorSpeedway.com.
Created strategy for new vision of mobile app and published all content.

FREELANCE CLIENTS